How to use corporate gifts and favors to retain customers
If you've been in business more than 5 minutes, you know that this line of thinking doesn't work: "If you build it, they will come." You can build the best company, product, or service in town or on the internet, but how do you let people know you're there?
The most valuable customers and clients are the ones you already have. It costs far less to thank them with a well—chosen corporate gift or favor than it does to go after new clients.
Here are some proven tips to help you say "thank you" to loyal customers:
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Ambassadors for your company
Create your own!
Corporate gifts and favors are ambassadors for your company. So look for a well-designed and crafted product. The latest plastic trinket may do more harm than good. You've spent a long time building your brand and you want to protect it, so choose a corporate gift or favor that represents you well.
Make it really useful
Select something that people will actually use. The goal is to keep your name in front of them and in front of other people they come in contact with. You don't want your corporate gift to land in someone's junk drawer at work—or worse yet, in File 13.
Who's the best judge of what's useful?
You are! Look at each possible corporate gift objectively and say, "Would I honestly use this? Is this something I would display?" If the answer is yes, you've found your corporate gift. If it's no, keep looking.
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Focus groups
If necessary, put together an informal focus group. Show everyone your top 3 corporate gift possibilities and ask for their honest opinions along with the rationale for their choices. You can learn a lot from their feedback.
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Don't forget...
It should go without saying that your company logo and contact information should be on your corporate gifts and favors—but how many promotional items have you received that are missing this vital information? Include your logo, full company name, website, and whatever contact information you want to include (phone number, email, or po address). Proof it twice and ask another set of eyes to look at it, too.
We make promoting your business simple and fun. You can create your next corporate gifts and favors in our online store in about 5 minutes. We have low minimums, we ship the next business day on many products, and we eliminate the hassle and stress. Got 5 minutes? Create your promo now! You can also click on the 'Promote Your Business' tab in the top left corner of this site.
